TASK: Metro Application for Insurance had a legacy version but the goal was to create a new application combining two product lines and utilizing the performance of the new cloud servers. ACTION: Redesign started with user research, creating OOUX for aligning content of both units, creating a MVP to get additional user wants and needs, and proceeding to create a new combined app. I created 3 alternate versions of concept sketches showing the improved design features to get quick buy-in from key product team members to proceed with application redesign. Meetings with all product owners and reviewing possible new functionalities enabled me to create a full UI design with dashboards, tools, and added user value. RESULT: The design was well received and is being developed, starting with the tasks tested first with a MVP.
As the UX UI Designer, I worked with Product Managers of 6 different divisions to design a combined UI for 2 divisions – coordinating content to utilize new cloud-based back end performance enhancements. First, I analyzed content with the aid of OOUX; researched feedback from users; created task flows, concept sketches and full UI mockups – all with feedback from PMs so that my iterations would bring the maximum value and usability to the new UI. (Details below).
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MY UX PROCESS
UPS REWARDS PROGRAM
UX UI design applying best design, usability and accessibility practices. (Details below images.)
This proposal is for being able to get a library card to a local library immediately with address check on their cell phone and a quick and easy form to fill out, so that they can use the card online or in the library. I wanted the form to be super-easy to fill.
Although this portal is a spec effort, it also exemplifies some of my design ideas of clarified, human centered, and intuitive application design.
MEDIA TRANSPORT APPLICATION
UX UI Design for complex new media transport console and information dashboard web application managing client/partners' global media file transcoding and distribution. (See additional details below.)
BRANDING, MARKETING & GRAPHICS
Brochures, marketing kits, e-mails – concept to completion – with the creation of all concepts, design, layouts, images, illustrations, technical illustrations, photo-compositions, icons, typographic treatments, and branding. More details below images.
Redesign of IBM High Performance Dashboard, creating v2 with enhanced features and capabilities.. (Read details below images.)
BUSINESS PROCESS MANAGER
Redesign of application for IBM Security Services– with research, UX audit, concept sketches, style and branding guidelines, wireframes, mockups, prototypes, and annotated developer guides. (Read details below images.)
MEDIA TRACKING APPLICATION
Redesign of the legacy application involved a great deal of research in order to understand which parts of the complexities were really needed; and how these could be simplified and made more intuitive. (Details below)
MEDIA ASSETS WEBSITE REDESIGN
As the lead UX UI Designer, I worked closely with a global team to redesign an existing website in order to make it more intuitive, less frustrating and easier to use for obtaining current video clips, media, images, branding, and marketing materials for the promotion of new and current video series and movies.