INSURANCE APPLICATION

As the UX UI Designer, I provided creative solutions for end-to-end user experiences, facilitating cross-functional team collaboration, driving execution and deliverables, and ensuring product design is in line with company standards. Working closely with Product Managers of 6 different divisions coordinating content, adding usability, and working in agile sprints to design UX and UI to utilize new cloud-based back end and add performance enhancements. Case study below.

SITUATION: Metro Application for Insurance had a legacy version with poor usability & performance,

TASK: The goal was to create a new application combining two product lines and utilizing the back-end performance of the new cloud servers.

ACTION: Redesign started with user research, creating OOUX for aligning content of both units, creating a MVP to test usability, and proceeding to create a new combined app. I created 3 alternate versions of concept sketches showing the improved design features to get quick buy-in from key product team members to proceed with application redesign. Meetings with all product owners and team, reviewing possible new functionalities enabled me to create a highly usable UI design with dashboards, tools, and added user value.

RESULT: The design was well received and was developed, starting features tested with a MVP.

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BRANDING, MARKETING & GRAPHICS

Brochures, marketing, e-mails, ads and collateral – concept to completion – with the creation of all concepts, design, layouts, images, illustrations, technical illustrations, photo-compositions, icons, typographic treatments, and branding. More details below images.

I have a uniquely outstanding all-media human-centric design background of 20+ years as a design innovator and UX-UI designer at top corporations in Tech, Finance, Media, Healthcare, Insurance, and others. I’m also a systems thinker capable of creative visualization along with strategizing goals. I try to clarify, collaborate and communicate with global teams and stakeholders; and help create usability, accessibility, visual excitement, consistency, branding – intelligent design – to increase the quality and value of a digital product or service.

MEDIA TRACKING APPLICATION

PROJECT: Redesign of the legacy application involved a great deal of research in order to understand which parts of the complexities were really needed; and how these could be simplified and made more intuitive. (Details below)

ENTERPRISE SAAS FINANCIAL APPS

UX UI redesign of the multi-platform/ multi-device FIS SyndTrak and design of DealTrak and additional Enterprise applications with new features as the Principal UX UI Designer, Art Director for Fidelity Information Services. (Details below)

PRODUCT FORECASTING APPLICATIONS

PROJECT: Redesigning legacy applications for tracking and forecasting quantities of in-store product displays, limited time offers and everyday products from the Pepsi brands.

MEDIA ASSETS WEBSITE REDESIGN

As the lead UX UI Designer, I worked closely with a global team to redesign an existing website in order to make it more intuitive, less frustrating and easier to use for obtaining current video clips, media, images, branding, and marketing materials for the promotion of new and current video series and movies.

COMMUNITY LIBRARY

This proposal is for being able to get a library card to a local library immediately with address check on their cell phone and a quick and easy form to fill out, so that they can use the card online or in the library. I wanted the form to be super-easy to fil utilizing all the pre-fills available from the user's personal details.

MEDIA SUPER DASHBOARD

As the lead UX UI Designer, I worked closely with a global team to design application dashboards that would encompass all the features of a previous legacy app with a contemporary, easy-to-use UI to show the status and be able to edit the thousands of media files from all the various media sources in real-time progress, as processed.

AI MDF FOR HEALTHCARE

When earlier data scientists looked to solve today’s toughest information challenges, they turned to advanced Ontology models. Ontologies are intelligent data structures that create a common vocabulary to free objects and relationships from their legacy captors. This enables the exploitation of data from any system or vertical into a modern, distributed big data environment. But to utilize this data for diagnostics, it needed a well-designed, UX informed UI.

FINANCIAL DASHBOARD REDESIGN

IBM High Performance Dashboard was in global usage for the CEO and upper management. The first version had brought many capabilities for financial presentations, but had serious flaws in usability.

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