PROBLEM: Hartford Insurance had a legacy version with poor usability & performance. The goal was to create a new application combining two product lines and utilizing the back-end performance of the new cloud servers.
PROCESS: I was the principal UX UI designer on a team of 10 – PM, scrum master, developers and engineers .Redesign started with user research, creating OOUX for aligning content of both units, creating a MVP to test usability, and proceeding to create a new combined app. I created 3 alternate versions of concept sketches showing the improved design features to get quick buy-in from key product team members.
IMPACT: Meetings with all product owners and team, reviewing possible new functionalities. and feedback from MVP enabled me to create a highly usable UI design with dashboards, tools, and added user value.
REFLECTIONS: The new UI, was well received and was developed, starting with the features tested with a MVP. Weekly meetings with all the PMs, in touch with users, gave assurance for developing the right features.
