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BRANDING, MARKETING & GRAPHICS
Brochures, marketing kits, e-mails – concept to completion – with the creation of all concepts, design, layouts, images, illustrations, technical illustrations, photo-compositions, icons, typographic treatments, and branding. More details below images.
MEDIA STATUS TRACKING APPLICATION
Redesign of the legacy application involved a great deal of research in order to understand which parts of the complexities were really needed; and how these could be simplified and made more intuitive. (Details below)
I'm a firm believer that design is truly about problem solving and helping to make people's lives better. A lifelong learner, intent on arriving at the right problem to solve, I believe that no effort is too much to create outstanding work. I can provide leadership, vision, creativity, and support for a team; learn complex technical materials quickly; and come up with multiple viable solutions to a design problem – creating proof-of-concept UI mockups and prototypes to gather further feedback. Thus, I’m accustomed to collaborating across geographies, interacting with cross-functional teams – Stakeholders, Product Managers, Development, Engineering, QA, Customer Support, and others to design intuitive user interfaces, controls, charts, grids, etc. for enterprise and other complex websites and applications on all devices.
MY UX PROCESS
COLLATERALIZED LOAN APPLICATIONS
UX UI Design and Marketing Design with new branding, consistent UI styles, all icons and graphics, mobile design, and incorporation of innovations and new acquisitions into the branding scheme. (Read details below images.)
BUSINESS PROCESS MANAGER
Redesign of application for IBM Security Services– with research, UX audit, concept sketches, style and branding guidelines, wireframes, mockups, prototypes, and annotated developer guides. (Read details below images.)
DISPLAY TRACKER APPLICATIONS
Applications for tracking and forecasting quantities of in-store product displays, limited time offers and everyday products from the Pepsi brands.
MEDIA SUPER DASHBOARD
As the lead UX UI Designer, I worked closely with a global team to design an application that would encompass all the features of a previous legacy app with a contemporary, easy-to-use UI to show the status and be able to edit the thousands of media files from all the various media sources in real-time progress, as they were being processed.
MEDIA INFORMATION DASHBOARD
MEDIA WEBSITE DESIGN
As the lead UX UI Designer, I worked closely with a global team to redesign an existing website in order to make it more intuitive, less frustrating and easier to use for obtaining current video clips and marketing materials for the promotion of new and current video series and movies.