SITUATION: UPS needed an application where frequent and volume users would be rewarded with a % of cash back of the amount they have spent with UPS shipping.
ACTION: For UX design, I received content briefings and layouts. My own research revealed an everyman type of user profile and extensive global usage. That meant the site had to be appealing, and the forms easy to fill out for everyone with maximum usability and accessibility.
ACTION: My initial concepts were based on the admin user, broadening the usability to all users. The design used UPS corporate branding, library and focused on clarity, consistency, accessible forms, and a fun-to-use application.
RESULTS: The design was well received by the client but then modified to match original marketing ideas which did not include usability, best practices, and accessibility considerations but advanced the production timeline.
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